Innovation: IDA Ireland offers collaborative funding and tax incentives (e.g. 25% tax credit) to eligible R&D investments. This dedication to innovation is reinforced by the Irish government spending €4.7 billion on R&D in 2021. Highly Educated: Ireland is celebrated as having a highly educated workforce, with "62.3% of Irish people aged 23-34 having completed third-level education" and the "Highest level of STEM graduates per capita in EU among 20-29 year-olds" (IDA Ireland, 2023). Corporation tax: Formerly, Ireland's tax rate was 12.5%, the second lowest in Europe behind only Hungary (9%) (Bray, 2023). Due to this, multinational corporations were incentivised to locate in Ireland to improve profit margins through a lower tax rate. As of budget 2023, legislation is being prepared to formalise this 15% corporation tax but it should be mentioned this rate only applies to corporations with revenue in excess of €750m (Taylor, 2023). English speaking: Wit...
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Enterprise applications: The different types and purposes
Enterprise applications are fundamental in the behind the scenes, operational side of businesses. Some examples of enterprise applications are, Enterprise Resource Planning (ERP) systems and Customer Relation Management (CRM) systems, as well as many more different types of enterprise applications. This blog will outline some examples of how organisations utilise these enterprise applications in their business operations.
Salesforce - Formula 1 & McLaren Racing
Salesforce provides CRM software to organisations, that they can
use to manage interactions with customers and potential customers in a
streamlined process. In recent years, Salesforce has become a global partner to
Formula 1 and some of the teams, such as McLaren Racing. While the obvious
objective of Formula 1 teams is to win races and championship, so to win as
much money as possible to develop their next car, a perhaps new point of
contingence is the attraction and retention of fans. 5-7 years ago, Formula 1's
viewing numbers and people attending races were down massively but with the
introduction of Netflix's 'Drive to Survive' and clever partnerships and an
expansion into the US market, Formula 1 and its team are aware that one of
their biggest priorities using systems such as Salesforce to keep track of
their fan and sponsor interactions and learning the habits and interests of
their customers.
Sage - Six Nations & Women's Six Nations
Sage, an accounting firm, provides ERP services to the Six Nations in
the area of data analytics specifically in relation to player and match data.
Sage tracks the movement of players and the ball throughout the game, they can
provide insights such as distance for a conversion, whether the ball was in or
out, or, how many metres a players ran. These snippets are great for fans who
love the data side of their favourite sport and teams but this information is
also incredibly informative to the teams themselves, coaches and players can
analyse and spot areas that need improving as a result of this data. Below is
just a short video showing some of the things Sage has enabled through this
partnership.
SAP - Audi
Audi have partnered with SAP, to use their software in Audi's new digital factory in Heilbronn, Germany. The factory in Heilbronn will be the future of automotive factories with robotics, AI and machine learning leading the charge in automating the process of building Audi's fleet of cars. SAP's ERP software will help in connecting these machines and being able to monitor the logistics of the assembly and clearly display the status of different materials in the supply chain.
Very interesting! its great how Audi utilise SAP!
ReplyDeleteYeah! it was really interesting to learn about.
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